Boldman
The visual identity balances an accessible, contemporary style with clear and welcoming communication. Featuring modern typography, a strategic color palette, and visual elements that convey movement and fluidity, the brand was designed to express technical confidence and effortless clarity. The result is a solid, didactic, and functional presence — aligned with the mission of making digital marketing more efficient and less complex.
Scope of Work
Visual Identity
Client
Boldman
Year
2024
One of the central symbols of the brand is the zero (0), used both graphically and conceptually to represent the foundation of the digital universe (the binary logic of 0 and 1). This element reinforces Boldman®’s connection to technology and its ability to simplify complexity through practical digital solutions.
